EVERYDAY

Conscious Fashion

The world of fashion is changing. Companies worldwide are looking at the environmental impact of their collections instead of keeping costs at a minimum. They are focusing on ethically sourced materials, fair wages and high quality goods.

Although not a completely new phenomenon, this trend has come more to the forefront in recent years, thanks in large part to industry pioneers that include Patagonia, Fair Trade certified, People Tree, and animal rights activist, Stella McCartney.

But have you recently heard about Adidas making shoes out of recycled plastics? Or how H&M has developed a campaign for #WorldRecyclingWeek with notable artist M.I.A. to close the fashion gap? Or that H&M has a “Conscious Brand” collection? Or that Miik, a company based in Toronto, uses organic bamboo and re-uses and recycles throughout the entire production process to minimize their impact on the earth.

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