Fitriya Mohamed is the founder of the Muslim Women’s Summer Basketball League (MWSBL) and an ambassador of the Hijabi Ballers, Fitriya created the inclusive space she always looked for as a young girl. She was the first Muslim woman to win Female Athlete of the year at her high school and was determined to pursue a career in the sports industry. Now with the community she’s helped foster, she hopes to inspire the next generation of Muslim women hoopers around the world.
Fitriya has been selected as one of five highlighted women in Hershey Canada’s #HERFORSHE campaign with the goal of making more women visible and spotlighting the communities they serve. The campaign features limited-edition, not-for-sale chocolate bar designs by Toronto artist Gosia Komorski that celebrate women’s stories—including Fitriya’s—as well as a partnership with Girl Up.