tiktok viral beauty trends 2023


TikTok’s Biggest Emerging Beauty Trends For 2023

When it comes to TikTok, we all know that the app is often at the forefront of viral trends. That’s why Beauty Daily by Clarins crunched the data, and analysed a number of hashtags across up and coming beauty trends to find out which 2023 forecasts are growing the fastest on the app.

TikTok’s Most Viewed Emerging Beauty Trends 

#1 Coquette Beauty – 1.7 Billion Views


Coquette beauty is officially the leading emerging beauty trend of 2023. Defined by pinks, Lana Del Rey style eyeliner, doe eyes and rosy cheeks – this trend is the epitome of hyper-feminine glamour.

#2 Micro Beauty –  1.1 Billion Views

Source: Zoë Kravitz/GETTY IMAGES

Going short is in. From micro bangs, to short manicures and bobs – we’re saying goodbye to long luscious locks and stiletto nails in 2023. With short nail Pinterest searches for this Valentine’s day alone increasing +2,500% from last year – the trend is also picking up on TikTok.

#3 90’s Grunge Makeup –  974 Million Views



Nostalgic 90’s grunge makeup is making a resurgence, especially after the Netflix show Wednesday. Think smudged eyeliner, smokey eyes and nude lips.

#4 Budget Beauty – 920 Million Views

Source: @slashedbeauty on TikTok

With the rising cost of living, TikTok users are seeking affordable beauty alternatives. From drugstore beauty finds to dupes, and even refillable beauty – shoppers are looking for ways to save as much as they can this year.

#5 Skincycling – 313 Million Views

Source: @drwhitneybowe on TikTok

This new trend is defined by not applying the same skincare products, and allowing your skin to have “rest days”. Coined by dermatologist Whitney Bowe, MD, a New York City–based board-certified dermatologist – this method allows active ingredients time to work and alternate products strategically for the best results.

#6 Notox – 262 Million  Views

Source: Pixabay

In 2023, we’re going to see a move away from botox towards skin firming treatments that provide similar results without injections. From LED face masks, to facial toning devices – this emerging trend is gaining traction on TikTok.

#7 Skinstreaming – 95 Million Views

Source: Pixabay

‘Skinstreaming’ is a new term coined for skin minimalism. As the economy plummets and costs rise, beauty addicts are scaling back their beauty routines. Looking at hashtags such as #minimalistskincare and #basicskincareroutine – this skin trend is gaining momentum on the app.

#8 Ugly Beauty – 7 Million Views



Whilst this isn’t one to the most prominent emerging trends on the list at the moment, it’s definitely one to watch. Defined by messy makeup, unconventional ‘unpretty’ beauty birthed by Gen-Z’s alliance with dressing for the female gaze (as opposed to the male gaze). With the hashtag ‘femalegaze’ garnering 466.8M views, it’s only a matter of time before it starts to transcend into our makeup.

#9 Skinflooding – 2.7 Million Views

Source: Pixabay

‘Skinflooding’ is a new simple hack to add a deeper level of moisture to the skin. Instead of drying your face after cleansing, you apply your products onto damp skin for extra hydration. Hydrating mist can also be used in between steps to lock in even more moisture.

You May Also Like


Each month, we are excited to share our beauty favourites – from skincare, makeup, and self-care products — that have captured our hearts and...


Welcome to this month’s #TrendingIn series! We’re shining the spotlight on a timeless favourite: white bottoms. From classic denim to chic skirts, white bottoms...


Welcome to ‘Behind the Brand’, a captivating blog series where we unveil the stories and faces behind the diverse brands nestled in our new,...


Pride Month 2024: Events and Highlights Across Canada Canada is gearing up for an unforgettable celebration of LGBTQ+ pride this year, with vibrant events...