Hudson’s Bay Launches Discover This Pop Up

This month Hudson’s Bay launches Discover This — a new pop-up shop concept arriving in stores and on thebay.com. The eco-themed Discover This pop-up will feature eight new fashion and beauty brands not previously available at Hudson’s Bay.

From perfect basic T’s and tanks for men and women by Canadian brand KOTN to cult beauty brand Coola to KENT’s lingerie essentials made from organic silk, Discover This is a curated assortment of new and emerging brands.

“It is important for us at Hudson’s Bay to introduce and offer our customers new brands that they can feel
good about buying and using,” said Alison Coville, President, Hudson’s Bay. “Our new Discover This pop-up gives us a platform to showcase exciting eco-conscious brands in an easy-to-shop, curated environment.”


 Committed to natural materials for natural silhouettes, Kent Woman is a collection of organic silk lingerie and loungewear basics designed and produced in Los Angeles. Their under-apparel is less about sex and more about style and self love. Through The Female Future Project, they partner with progressive social enterprises and nonprofits making game-changing impact for women and girls in emerging markets. Read more on KENT


Naadam specializes in clothing made from ethically-sourced cashmere, directly from their herders. The company prides itself on their clean energy powered production facilities, livable wages, programs for healthier goats and more sustainable grazing practices, and never using harsh chemicals or bleaches. Their cashmere is durable, has minimal pilling and is soft to the touch.


KOTN was born from a desire for good quality, simple essentials that don’t cost a fortune. Their items are made from ethically-sourced authentic Egyptian cotton, bought directly from farming families in Egypt.

Humming Kraft

Humming Kraft is made of German-imported high-grade wood pulp that is eco-friendly allowing for a look and texture that is similar to paper but is washable and extremely durable even after long-time use. One tree is planted for each order placed.


Coola offers high-performance sun and skincare products developed using ingredients that are organic, sustainable and locally sourced. Green yet luxurious, each of Coola’s products protect and nourish the skin with vitamins, natural protectors and age-defying antioxidants, while remaining free of parabens, petroleum and phthalates.

UMA Oils 

For centuries, the Uma estate has farmed and crafted the world’s finest organic oils, securing the coveted role of trusted supplier to some of the world’s most prestigious beauty brands – ranging from Tom Ford to Estée Lauder. Every bottle of Uma is the culmination of rich tradition, powerful science, and love. UMA Oils aims to transform skin and overall wellbeing with their products.


Knesko offers all natural gemstone-infused collagen masks that are designed to revitalize, brighten and hydrate the skin, as well as nourish the mind, body and spirit.


Soapply offers natural ingredients with a plastic pump that is BPA-free, a dispenser is made from recycled glass, and labeling that is eco-friendly, printed directly on the bottle.

Interested in reading up on more eco-friendly brands:

Eco-Friendly Beauty

Eco-Friendly Jewellery Brands You Need To Know

Eco Fashion Week

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