CULTURE

This Inclusive Valentine’s Card Collection Is Paying It Forward

It’s Feb. 10, and the card aisles at your local drugstore are likely awash with pink and red as a reminder that Valentine’s Day is just around the corner. Luckily, they’re starting to evolve thanks to a new line made to reflect all kinds of love, relationships, and sexual orientations, available exclusively at London Drugs.

Each one of the 31 keepsakes in the Cards for All collection is designed by a Canadian illustrator that has a connection to who their artwork represents. And whether or not you identify as part of the LGBTQ+ community, the Cards for All collection displays a range of romantic and non-romantic relationships. There’s even cards dedicated to those who’ve found love on dating apps, and a selection of them will be available in Braille as well as Chinese, Farsi, and Punjabi.

Photo courtesy of London Drugs.

“Valentine’s Day cards don’t always fully capture relationship diversity and the diversity of love,” said Clint Mahlman, President and COO of London Drugs. “We are proud to have worked with illustrators to help bring Cards For All to life, filling in some of the gaps that exist in the card aisle today. We’re also proud to have 100 per cent of the proceeds go to United Way initiatives in the communities we serve.”

All cards from the collection are $5 (CAD) and all proceeds are being donated to United Way‘s initiatives in Western Canada to help build vibrant, inclusive communities. To find a London Drugs near you, click here.

Keep reading to learn more about the artists behind the Cards for All collection. 

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